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Millions of people are starting online businesses in hopes of creating additional income for themselves and their families. With many men and women sharing the same names how d...

There is no disagreement that effective branding through ?use of a name, term, symbol or design, or a combination of these? (Quester et al, 2001) can create brand awareness and rec...

Anyone can make a blog. But in order to be competitive in this industry, here are a few things people should know. Before putting up the website, the person must answer this...

A Key Messaging Framework for Your Business A Key Messaging Framework An effective framework for differentiating a business's value should start with a powerful positio...

Differentiation in business is not something you go out and buy off the shelf and plug into your company. It's something you have to strategically identify, develop, refine and pro...

The Importance Of Corporate Identity Have you ever wondered the first thing that comes to mind when a consumer thinks about your brand or company? Unless you haven't worked...

I recently was fortunate enough to sit in on a Disney Institute session on loyalty. Not knowing what to expect, I was shocked and delighted when a fairy godmother descended on the ...

We may buy from those we know, like, and trust; but we continue to buy over the long term from those we feel a genuine emotional connection with. In a recent Forrester Re...

If you are a Small business owner, coach, consultant, and or professional speaker, you are probably constantly looking for ways to grow your business. The marketplace is crowded. ...

Being different from the rest always gathers prominence. Any commercial/ non-commercial product or service needs a certain degree of uniqueness to get their potential customers. Su...

The Power of Business Positioning! Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company's success, but also f...

The sales process is quite similar to the job interviewing process. In both instances, the first few seconds are critical. In a job interview, the first three steps you take into t...

The Ten Second Elevator Pitch Perhaps it is due to my background in Public Relations, but I believe 10 seconds is more than enough time to tell someone what your business off...

Search Engine Positions Search engine positions on Google is probably one of the most talked about, yet the least known subjects on the internet today. Many seo companies m...

NEWSLETTER May 1, 2007 A note from us . . . Spring is really in the air and our thoughts are on change and growth -- in the yard as new blooms appear, in the closet as...

The average woman shopper will try on about 14 pairs of jeans before she finds something to buy, But now there is a great website that can help you save time by speeding up the pr...

Can customers count on your brand? The May issue of Consumer Reports spills the beans on the reliability of dozens of brands, detailing which in each category are most -- and...

We all know how important a logo is for an organization. Starting from the stationery, accessories to large billboards, a company logo finds place in almost everything that belongs...

Over the last few years, a principle straight out of Marketing 101 has become my guiding light. It's called "impact per inch." The phrase refers to the reality that in ...

I miss lunch most days. When I do, I usually end up gnawing on a low-carb Atkins bar--much to the amusement of my colleagues (yes, I'm one of those people). So, when I actu...

When I work with entrepreneurs or inventors who are excited about their new products and eager to get busy "marketing," I often have to urge caution--for two reasons: * Be...

Ten years may not seem like a long time, but at the pace of change in business, it sometimes feels like a lifetime. For example: When Outsource Marketing first launched in ...

As our plane descended over the mighty Andes Mountains that stretch the length of Chile, I watched the morning sun tinting the glaciated peaks with a bit of wonder and a lot of tre...

A note from us . . . We're a little more than half way through the first quarter and things are rocking along for us here at Abiah. We're making some big changes to our web...

A note from us . . . While at a coffee shop on Sunday, I overheard two women -- "Jane and Mary" -- at a table behind me talking. Jane was singing the "too mu...

A note from us . . . Thanks for subscribing to BrandReturn. We hope you're enjoying our tips to grow your brand and improve the return you get on your marketing investment....

A note from us . . . My favorite time of the year is finally here! No, not spring . . . NCAA tournament time! My close friends know I'm wild about college basketball,...

A note from us . . . Happy New Year! There's something special about the week between Christmas and New Year's. People seem to be nicer to each other. We take more...

A note from us . . . Just before Christmas I got an early gift I told few people about. I hesitated to share the news with people because I felt awkward making the announce...

?The only thing we have to fear is fear itself.? Those words are just as true now as they were when President Roosevelt spoke them in his 1933 inaugural address. They?re not just t...

When was the last time you identified your favorite brand apart from its logo? I guess, hardly ever:) It's human nature to associate certain things with symbols or figures. Similar...

Diwali Festival- a time to celebrate and to rejoice, a time of sharing, of being with family and friends and a time to fill not only the empty stomachs but, especially, the empty h...

How to Discover the "Buzz" On You by Leslie Hamp, Certified Marketing Coach & PR Whiz While many of my clients and students are filled with trepidation when we embark on this ...

The 3 Ways Research Gives You More Bang For The Buck Market research is obtained by systematically collecting and analyzing data about your target market, competition, industr...

In part 2 of our 3 part series on mindset, our goal is to continue to challenge you to consider how your own thoughts and thinking patterns may be keeping you from experiencing the...

Let?s take a look! What was the recipe for success that global companies used to get where they are today? When you go and buy a product that is globally known, do you ever stop...

Through June our newsletter will help you look at the various components of an integrated marketing plan. In the last issue, we shared some thoughts on your visual identity -- how ...

Just as it takes a combination of all the right elements to make a beautiful garden grow, it takes more than a great logo, or a great ad to grow a successful business. How do the b...

We all like to think we base our decisions on hard facts, but that?s not always the case. Business leaders will talk about doing their due diligence prior to making a decision; but...

Even though this is the last issue in our series on mindset, the topic itself is always there because every action we take is born from a thought we had first. What we think comes ...

In parts 1 and 2, We convinced you you?ve got to have a website, and we?ve shared some things to consider before having one designed, so now it?s time to think about how you can ge...

In our last issue, we gave you a persuasive argument why you need a website to grow your brand. Today we?ll share some key things to consider before designing a site. The very ...

Now that you?re familiar with the differences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertisemen...

Company Logo Design? Brand Identity? Are they really important? Yes, they are! A corporate identity or brand identity is the visual, emotional and cultural representation of an ...

If you are a moderately successful businessman, happy with the limited success that you have got through your word of mouth referrals, then this article is not for you. However, mo...

Branding. We?ve all heard the word. But what does it really mean for professional service providers. Whether you are a doctor, consultant, business coach or financial planner, YOU ...