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It's not just how much money you make as a mortgage loan officer, its how you make your money Do you own your career or does your career own you? For most Loan officers, th...

You?re an independent loan officer that works from home, but you still want to sell like you?re backed up by the Big Dogs. That is not so hard when you know how to market. Sure, if...

A short observation on success... Having the opportunity to speak to thousands of loan officers across the country has given me an opportunity to pull out my "magnifying glass" ...

For many Texas families looking for a first mortgage, the proposed mortgage rate can often be the one determining factor in whether or not the desired home is affordable. A low mor...

How do most people choose their loan officer? Advertising works. Most people tend to choose them because they become familiar with a name. Familiarity makes people feel safe. Thus,...

It used to be that when you closed a loan with a customer, you "earned" that customer's loyalty for life. That's just the way it was. People didn't really shop around looking for...

A loan officer marketing to generate loans does not need to be difficult. Sometimes it is simply knowing where and how to start. Your best starting point is to create expectations....

Recently I met with a childhood friend of mine that works for a large mortgage company in the Midwest. As with many loan officers in this market, he was struggling to close a dece...

You make up strategies, contact realtors, and do a lot of advertising just to gain zero results. You never hear back from a real estate agent. All your strategies go down the drain...

In your marketing efforts, you want to be getting new business from multiple avenues. One efficient method is purchasing mortgage leads from reputable leads companies. Loan offi...

Word of mouth marketing strategy is the best and cheapest way to promote your services as a loan officer. The trick of work of mouth marketing is hidden behind the correct usage of...

If you could improve on one aspect of your business, what would you choose? Most loan officers would want to make their marketing efforts have better responses. And while marke...

Sometimes it's all a matter of being different, and truly standing apart from the crowd. As loan officers, we tend to get the same advice from our managers, we read the same bo...

Written By: Chad Weber http://www.averagejoelo.com How many times have you worked your fingers to the bone to get an appointment, met with the agent who promised...

If you are a loan officer looking for a little more freedom and flexibility in your work day, you may want to consider a home base loan officer position. Most mortgag...

The mortgage industry has experienced rapid product expansion in recent years. On a positive note, many new lending products have been introduced and offer consumers unprecedent...

A 7 year old online Ad Agency, Low Cost Traffic shows Mortgage Brokers and Loan Officers how to Boost their Telemarketing R.O.I by uploading Free Refinancing Leads into a special a...