Business Branding Tips

Business Branding Tips

Some Business Branding Tips:

1. Invest money in thinking time before you start building. The ability to articulate your idea will save you lots of time and money later on. It helps in finding out whether your idea is a good one.

2. Work out a clear position. Look at what's out there, what's special about your idea and what you want to be known for, and then change your branding to tell that story well. It means having a clear name, with the right font, color palette and interior. All these must work together in a coherent way.

3. Use a logo and design that you're happy with, rather than merely accepting the advice of a designer unquestioningly - you've got to live with the new look. A lot of design agencies are just happy to have the work and are not interested in asking why you want to change or what you really want to do.

4. Tap into an understanding of what people want, but haven't yet found. The people behind juice bars have looked for trends such as healthy eating and exploited that. However, there are no chains of 300 juice bars in Britain, just 10 or 15 outlets, so they haven't hit on the sort of thing that makes coffee chains successful. Work out exactly what you need to c

hange through understanding how people behave.

And, according to Aaron Allen, chief executive officer at Associated Marketing, a restaurant branding company

5. Get a decent website. "After the menu," Allen says, "the website is the second most important presentation tool there is, yet restaurateurs rarely have anything ready before they open. It's a must to have the whole site in place weeks in advance. In the USA, 30% of journalists visit the website before writing a story, yet restaurant pages are way too much of an afterthought.

"Restaurateurs are used to dealing with tangible, day-to-day matters such as a broken toilet, but they don't ever look at their own web pages to see if they're working.

"Say, however, Microsoft wants to hold a special event in the UK, and has a million-dollar budget - they'll talk to a party planner in the UK who'll say: 'I've got the perfect place.' So the Microsoft guys will ask, 'What's the web address, so I can check it out?' If there's no website, or some poorly designed pages, that restaurant is going to lose out."
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For more business branding tips, see: Brand Your Business.

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