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New Shopping Tool for Jeans

Did you know that the average woman tries on 14 pairs of jeans before making a purchase, but a trip to the Zafu website can speed the search for the perfect pair. Visitors to the site spend just two minutes answering 11 questions about their fit issue
s with jeans, including body shape, style preferences, and size - no tape measure needed.

Zafu then makes suggestions on which jeans will fit the user best. The experience has customers raving. While online return rates at some retailers run as high as 50 percent, Zafu boasts an amazing 94 percent satisfaction rate on its recommendations. Zafu can match users to over 90 U.S. denim brands and 300 different jeans. Some of the favorite brands are:Citizens of Humanity, 7 For All Mankind, Lucky, Hudson, True Religion, Baby Phat, JLO by Jennifer Lopez, and Paper Denim and Cloth. They also recommend jeans from top jean retailers including: Gap, Old Navy, Banana Republic, American Eagle, and Polo. Once Zafu makes its suggestions the customer can click on a pair and read a detailed description, extensive reviews of the fit, and see multiple views. To complete the purchase of any of the jeans presented, Zafu forwards them to the appropriate online retailer.

Zafu's se
cret tool was developed after six years of comprehensive fit research, combined with the wealth of knowledge they acquired from assessing and observing women trying on hundreds of pairs of jeans.

Ranking third on TIME magazine's Top Ten Websites of the Year, Zafu was launched in 2006. The wealth of information available through the site far exceeds the information available from a typical sales person in a retail outlet. CEO Robert Holloway and team utilized their custom fit software to design a Web site to help women find the perfect pair of jeans. "Shopping online is not just about finding products - it's about finding products that are right for each customer," says Holloway.

Zafu's site also contains cool information on fashion trends and news. In their "Deep in Denim" section there are a fit guide, Style Scoop, and Fresh Laundry. There is also the Denim Blog. In the "ask a friend" feature, visitors can e-mail a friend to get an opinion about a certain pair of jeans. Almost like shopping with a friend! To spread the word about Zafu's site, there is a monthly drawing for a free pair of jeans for all those who "asked a friend". So, take a few minutes to visit http://www.Zafu.com and enter your profile so Zafu can find the perfect jeans for you.
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