Split Testing Software Can Help You Blow The Doors Off Your Clueless Competitors!

Split Testing Software Can Help You Blow The Doors Off Your Clueless Competitors!

The Secret to Superior Advertising Success While Soundly Sleeping Between the Bed Sheets.

While not normally mentioned in Yellow Page ad design circles, there is a subject that can have a profound effect on the results of any ad or sal

es letter. Throughout most of the history of the Yellow Pages, testing just wasn't an option. Split testing advertising is the job of the direct mail merchant who sends 1000 letters to prospects who get either version A or version B.

Then the results are tallied up and a winner declared and the process starts again. Testing, testing, testing, has been the mantra of the marketer for ages. On line marketers preach the value of testing every aspect of a sales letter or sales page.

Well, there is a way to get the advantages of both. The sharp Yellow Page ad designer will test different versions of a potential Yellow page ad on-line and find the ad that gets the best response. Even though the market is not exactly the same, there is a pretty strong correlation between on-line and off line advertising success.

A recent development in software has made the testing of any advertisement much faster than direct mailers

ever had to endure. Compare the effort involved in splitting the mailing of two versions of a sales letter with software that does all the work for you.

The online marketer, (or the off-line marketer who is clever enough to do this) will load up a number of variations of an advertisement and turn the light off and go to bed.

Then, in the dark of the night, this software will test different aspects of the advertising and decide what gets the best response. Not only that but it will test as many different aspects of the ad as you want to, and do it all at the same time! This Multivariate software checks different variables such as headline wording, headline color, or even the use of a headline at all.

Now there is no need to use the direct mail method of thousands of stamps and thousands of envelopes. Just load up the multivariate software with the variables you want to check and go take a nap.

If you have advertising like I do where your clients expect to see dramatic results, there is no better way to get the upper hands on excellence. You can rely on decades of experience, or you can set and forget.

You can be sure that I will be testing what I create from here on, while I'm sleeping, preferably.
About the Author - Chuck Masterson is the Director of R&D at Yellow Pages Into Profits and has assembled a team of the nations top Yellow Page ad design Specialists.

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