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How to Create, Present, and Pull Off a Dynamic Presentation!Generating audience interest in your presentation topic can become amental obstacle when creating an effective presentation. It can become a major reason for procrastination when formulating a successful presentation. Shall we ev invitation to represent your product and/or accompanying service you are selling? If you have jitters about your upcoming presentation in front of any size audience, you?ll want to read further! Even if you feel you are not selling anyone on a product or service, think again. Any time you must present material in front of a listening audience, you are selling them on an idea, a service, or a product that will, in some way, impact, enhance, or influence their future For any presentation, preparation is key. There are three basic principles you must keep in mind when preparing your presentation. The first is the totality of the entire presentation. The second is the nature of the presentation, and the third is the physical space in which the presentation will take place. The first component, the totality of the presentation, is of utmost im You may be constricted by a time allotment, or in wavering audience interest. You may have to confine your presentation to a particular area of interest left uncovered by other presenters, if any, that will be presenting with you, as in a group presentation. The last thing that you want to do is regurgitate to the audience what they have just spent 15 minutes to an hour listening to. A simple phone call or email to the contact person at the event or the event coordinator will give you this information. If you are coming before or after another presenter, try to find out the topics they are covering. When you know there will be other presenters involved, contacting them on a friendly basis to structure all presentations so they flow creates audience appreciation. Whether you know each presenter or not, make contact with him or her and get specifics on what they will be covering and for what length of time. Will they be using handouts, or simply a Power Point or audio presentation? Do they have products or books to sell afterwards, or brochures and handouts during the presentation? Is their presentation compatible with yours? If they are competitors of yours in the same line of business, are they agreeable to putting on a consumer-friendly, informative, presentation? No matter what attitude you encounter, you want to study their products or services, to find out what markets, consumers, benefits differentiate your product from theirs, or what present or future applications your product or service may offer that theirs currently does not. In any event, do not attack their product or service. Treat the presentation as an informative one and the audience will be more appreciative and are more likely to remember your name and company more positively. After contacting the presenter(s) determine what would flow from your presentation into theirs, or vice-versa. If your presentation materials are compatible, a simple transition such as, ?Next, here is Mr. or Ms. so and so to talk about how X impacts Y for in your business? will do. Courtesy and professionalism is always appreciated and expected by the audience. If you must change from one presentation format to another, consider inserting some type of intermission at this point, for the audience to stretch their legs, get some refreshments or promotional material (from your company) or take care of personal business. If you are the sole presenter, however, you will still need to know how much time has been allotted for you to cover your key points. Also find time within your own presentation to insert breaks, in consideration of your audience. Forming an outline covering key topics will ensure you are identifying all your key points and will suggest what would be the most suitable format in which to present your material. A PowerPoint presentation may be the best and easiest way to convey your information. Not only is this format visually appealing and accessible, it allows you to highlight your points, and insert personal experiences during your narration to demonstrate points within the confines of the text that are relevant to the topic. Humor always breaks tension and is appreciated, when it is on point and consistent with the presentation?s message and delivered well. A handout for the participants to follow along with and take notes is a nice complement to the visual presentation. If the presentation is structured as an in-house teleconference, an outline is mandatory to stay on point, being concise and straightforward so those listening in who then can take quick notes, and so your conference can be wrapped up as quickly as possible. Most likely, a teleconference will include other presenters, so an audience will appreciate your concise, straight, to the point, presentation. Keeping the audience focused and interested in the topic at hand when presenters work for the same corporation and are speaking to an employee audience, may be more tricky. There may be a tendency for more laughing and joking to be going on among employees and more chatter, but there are many things you can do to keep the audience interested and on topic. Presenters can coordinate the background colors of Power Point backgrounds and lengths of presentation, or discuss where an intermission or break may be appropriate. Consider what immediate impact the presented subjects have on the audience. Will there be further staff education needed by a management audience? If so, consider how these additional educational materials will be given to the management. If it is necessary to supply binders of the information to take with them as they leave, you need them prepared beforehand and ready to take as they leave. It will be helpful to have this audience follow along in prepared handouts during the presentation. The handouts will reinforce what the speaker is covering, as the binder may wind up in the hands of a subordinate. An annual benefits explanation to an employee audience, an introduction of new personnel to a department or a complete re-structuring of the department, is one that will require a thorough knowledge of exactly how this change will impact your audience. The costs and benefits, of a service a company offers, plus any questions, must be anticipated and an answer formulated, prior to the presentations. This may be covered efficiently and effectively via a PowerPoint presentation, with handouts as well. You most likely will be handing out booklets of benefits packages with this sort of presentation. With any introductions of new personnel or department re-structuring, it is up to you to decide what impact, if any, this has on your particular audience and the company as a whole. It is advisable, as well, to know whether the person you may be introducing has prepared a few words so you do not blunder and put him or her on the spot. Try to anticipate questions from the audience for any other type of presentation. Ask for questions at the end of any presentation, and if you are not sure of the answer, say so. Get the person?s name who asked the question, and get the answer to them as soon as possible. Don?t ever guess at the answer. Your credibility is at stake. No matter the nature of the presentation, you must keep in mind the time, length, and any other participants who may be involved during your time to speak. The second component of a successful presentation is the nature of the presentation. Some seemingly informative presentations are really marketing presentations in disguise. We all have seen ?Infomercials? on television. Car shows, exhibitions in grand hallways, are all to introduce the latest, greatest creations for sale. Taken to the next level, even events scheduled to educate emotionally scarred parents about a child?s lifelong disability includes some form of background sponsor, such as pharmaceutical companies, there to market their products and services, as well as to ?inform? the consumer they are serving. Therefore, you have to know your own presentation?s intent. Is it an informative presentation, such as a how-to demonstration, strictly using any generic product such as how to garden with perennials, without representing a landscape company or service? However, there are a few exceptions. I, for one, like to educate others on the power of the brain and its power to grow through simple sensory input. But, that is another story. I am a writer, as well as a Christian, who truly believes in helping others achieve their best. However, I cannot PROVE, as I once was told, by an educated, psychologist, who was refusing services for my handicapped son, that there was no scientific evidence a particular service would help him. I respectfully disagree. I digress. A presenter to an audience of students who are incurring required continuing educational credits may be emotionally tricky. Some may resent being there, there only to sit and be counted; others may truly have an interest in the subject matter presented and the presenter. In either case, take it at face value, and give it your best. Your name and credentials will follow you wherever you go, and you can gain credibility by teaching others in your area of expertise. The previous and following components will apply, but usually you will be the sole presenter. You must be clear on the points you want to cover, decide on the best way to convey the information, and you will probably be required to have the students complete a proficiency exam at the end of the course. The materials you cover, or your group covers, should adequately educate the audience in order to meet the grading requirements. Sharing your knowledge is a joy that knows no bounds. Teaching others carries a future benefit that no one can ever measure. Keep this in mind when creating any presentation. You are the expert. Be professional, courteous, on time, prepared, and interesting. Be ready to learn from your audience, as well. I have never left a room without learning something from someone. You never know if that someone or something will one day impact your own future. The third and last component you must consider is the physical space in which the presentation will take place. Again, if you are unfamiliar with the event venue, a few calls to the event coordinator, or to the venue itself, may clue you in, if you are unable to visit it yourself. Will you be in front of the audience, at a podium, behind a microphone, or will you be in the middle of a circle of chairs, on your feet, with a moving microphone? How large will the space be? Will the acoustics be a problem? Will the audience be able to understand what you are saying? Will they be able to see any visual material presented in addition to your speaking part of the presentation? Will you be wearing a microphone? Will you require a pointer? Will they have the electronics set up prior to your arrival, or will you have to configure the set-up yourself? You can?t anticipate all of the answers, but, by asking most of these questions, you may avoid a lot of the pitfalls many presenters encounter. If anyone is sponsoring your event, do they have a direct contact that you can meet with prior to your presentation to make sure the bugs are all worked out? This will give you the confidence and self-assurance you need beforehand. If it is a small space, such as meeting rooms in a hotel, divided by pullout walls in massive ballrooms, it creates a more intimate setting, where you can interact with your audience. However, keeping them on topic via use of visuals, and a commanding, authoritative presence is also key. However, do not be overbearing. Text with clipart or photos will hold their interest, as well as informative handouts to take with them as they leave. If you have products to sell at the end, be sure to be around for informal questions and autographs, if requested. Also have quality business cards to offer, if asked. If not, have them within handouts, or printed on the handouts, themselves. Adjusting your presentation to the space will make your audience more comfortable and at ease with you and your subject, as well as more receptive. It is your audience?s last impression of you and your last chance to make an impression, so make it a great one. We have covered the key presentation elements: totality, nature, and space, and how considering these elements beforehand can supercharge the impact of a presentation, and maintain your audience?s interest to create their own enthusiasm for your product or service. A well-crafted presentation, on a product or service that you are selling, is how to increase your bottom line! Your particular strategy is only limited by your imagination. It requires a dynamic demeanor, a ton of personality, enthusiasm, and confidence! Keep in mind all of these elements, and you will succeed in communicating your message, to an interested audience. Freelance writer Jennifer Cummins lives in TN and is an expert editor and copyeditor. She writes on a variety of topics including improving communications through whole-brain motivational techniques. She advocates for children and the disabled writing on sensory integration. Her website can be found at www.omnibuswriting.com. She welcomes all inquires seeking her services to communicate the best about themselves. Article Source: http://www.ladypens.com Permalink: http://expert-talk.com/tips/785/how-to-create-present-and-pull-off-a-dynamic-presentation-353785.htm Related Tips and Advices
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